The Importance of Clear Shipping Labels
You’ve heard this before, but it needs to be said that shipping labels are the identity cards for products. They contain vital information that guides the shipping process to ensure products meet the customers in the best shape possible.
However, there are multiple benefits that emphasise the importance of shipping labels to the manufacturing and delivery processes. Read on to learn about shipping labels and how they improve delivery processes and customer impressions.
What Do Shipping Labels Contain?
There are specific details that need to be included on the packaging to ensure smooth information flow. So here’s a list of the important details a typical 4 x 6 Shipping Label will help add to products on their way out.
- Contents of the package
- Origin and destination
- Sender and receiver’s information, including contact details
- Weight and dimensions
- ID or a reference number unique to the shipment
- Carrier information
- Traceable barcode
- Shipping mode, e.g., express or standard delivery
- Payment status: paid, unpaid, or partially paid
Why are Clear Shipping Labels Important?
1. Helps with the Smooth Passing of Information
Shipping labels are the identity tags of all products that are shipped from the warehouse to the target customer. They contain all the necessary pieces of information that help ensure the smooth flow of the product. Shipping labels contain the product name, product quantity, shipping address, return address, and even a barcode for tracking and other information.
Shipping labels are also used to guide the shipping process as they contain information on how fragile the product is, the best ways to handle the products, and the storage needed.
2. Maintains a Healthy Brand Image
There are several aspects of production and delivery that impact how well a brand is perceived by others. So even if the production goes smoothly and the product is of high quality, you’re still in danger of losing face if you fail in the packaging side of things.
By incorporating shipping labels, you can give products a neat, classy, and professional finish that helps maintain the good name your brand has worked hard to achieve.
3. Maintains a Healthy Brand-Customer Relationship
This is a continued effect of the brand imaging that shipping labels help out with. When you package products with clear and concise labels, you can always guarantee a smooth flow of operations without any damage to the product. You also save time and deliver effectively.
When you add all these together, your customers are left satisfied and impressed with your brand’s dedication to quality services. As a result, the relationship with customers will only get better as time goes on. Also, keeping your customers happy is an indirect marketing masterstroke, as those satisfied customers will be happy to spread the word about your brand.
4. Maintains Steady Flow of Operations
If products lack shipping labels, they can be delivered wrongly, get lost in transit, or remain at the storage house due to a lack of recipient information. These are factors that delay business operations, so proper packaging with shipping labels is crucial to the timely and smooth flow of business.
Once added, shipping labels increase the efficacy of operations and timely delivery of products.
Wrapping Up
Again, shipping labels are vital to any product manufacturing and delivery process. Be sure to employ the best thermal or inkjet label printers to help produce the best quality shipping labels.
FURTHER READING
