ANDMORE Review: Markets, App, and Meaning
ANDMORE usually points to the wholesale market company and its mobile app, not just the everyday phrase “and more.” For readers trying to figure out whether it is worth their time, the answer depends on which part they need: the wholesale marketplace business is highly relevant for wholesale buyers, wholesale sellers, retailers, and designers, while the andmore app is a narrower utility focused on benefit balances, covered items, and account access. Quick verdict: ANDMORE earns a 7.9/10 overall because its market footprint is substantial and its app handles a few core tasks clearly, but the brand can be confusing across search results and the mobile experience is specialized rather than broadly useful. It is best for businesses sourcing gift, furniture, apparel, and home décor at major physical markets, plus users who already have an andmore health-related account. The main strengths are industry reach, established market centers, and practical app functions. The main drawbacks are limited public pricing transparency on the market side and a narrowly defined app audience.
Quick Specs
| Item | Details |
|---|---|
| Primary brand | ANDMORE |
| Main focus | Wholesale marketplace experiences for the B2B community |
| Core industries | Home décor, gift, furniture, apparel |
| Key locations | High Point, N.C. and World Market Center, Las Vegas |
| Additional property noted | Commerce & Design (C&D) Building in High Point |
| Ownership milestone | Acquired by Blackstone in 2017 |
| App name | andmore |
| App price | Free |
| App platform | iPhone |
| iOS requirement | iOS 17.4 or later |
| App developer | Soda Health Inc. |
| App functions | Benefit balances, item scanner, covered items, past transactions, store finder, SSO improvements |
| Rating | 7.9/10 |
What Is ANDMORE?
The name covers two different user intents. In business and wholesale, ANDMORE refers to the company behind major market and showroom operations serving wholesale buyers and sellers. In mobile, andmore refers to a free iPhone app tied to benefits access, including benefit balances, store search, and transaction history. A smaller slice of users simply means the phrase “more and more,” which means increasing to a greater extent over time.
The branded use matters more for commercial intent. ANDMORE creates opportunities for wholesale buyers and sellers to connect, grow and prosper through physical markets and design centers. Its footprint centers on industries where in-person sourcing still matters: gift, furniture, home décor, and apparel. That makes it relevant for retailers planning inventory, designers sourcing for projects, temporary exhibitors showing new lines, and permanent showrooms looking for market traffic.
The app solves a different problem. Instead of trade sourcing, it gives account holders fast access to benefit balances, covered items, and past transactions on mobile. That split identity is the first thing readers should understand before deciding whether ANDMORE is useful for them.
- Wholesale side: market access, showrooms, tradeshows, sourcing, vendor discovery.
- App side: account access, benefit balances, item scanner, transaction review.
- Phrase meaning: “more and more” means to a progressively increasing extent.
Key Features
ANDMORE is easiest to judge by separating the marketplace business from the app. The market brand matters for sourcing and industry access. The app matters for members who need quick benefit and purchase information from a phone.
Large Physical Markets
ANDMORE’s strongest feature is scale in physical markets and design centers. The business was formed in 2011 with the acquisition of 13 buildings in High Point, N.C. and the World Market Center in Las Vegas. That gave it immediate reach in two of the most important U.S. hubs for furniture, gift, and home-related sourcing. For wholesale buyers, that matters because product discovery still happens most efficiently when many suppliers, categories, and buyers gather in one market cycle.
The practical value is breadth. Buyers can compare inventory, pricing, style direction, and vendor fit in a concentrated setting instead of chasing scattered appointments. Wholesale sellers benefit from repeated exposure to a B2B community already traveling with buying intent. The model also supports permanent showrooms and temporary exhibitors, which is important because many brands need flexible ways to test product demand before committing to a larger market presence.
Where it falls short is accessibility for smaller businesses that want simple digital onboarding or fully transparent cost expectations. ANDMORE is built around market participation and access, not a lightweight self-serve e-commerce directory.
Industry Coverage and Buyer Relevance
ANDMORE serves home décor, gift, furniture, and apparel, which gives the brand stronger category relevance than a generic wholesale network. Those are sectors where visual presentation, materials, finish quality, and merchandising context affect buying decisions. A retailer sourcing seasonal gift lines or a designer selecting furniture for a project often needs more than a product grid and a wholesale price sheet.
The category spread also improves trip efficiency. A buyer attending market for furniture can often review adjacent product lines in décor or gift, and apparel events can overlap with broader lifestyle sourcing. That wider range helps explain why recent market updates have emphasized customer-driven experiences and “Two Markets, One Trip” style planning for attendees. For businesses watching tariffs, changing inventory positions, and supplier pricing, this kind of market density is still useful.
There is a tradeoff. Category breadth does not automatically mean every niche product segment will feel equally represented. Businesses with very specialized sourcing needs should verify exhibitor mix and timing before making travel plans.
Showrooms, Exhibitors, and Market Infrastructure
ANDMORE’s market model works because it invests in space, not just brand promotion. The company moved beyond its initial holdings with milestones such as the acquisition of the Commerce & Design (C&D) Building in High Point in 2015, later additions in High Point, and a grand opening for the Expo at World Market Center, Las Vegas in 2021. Those investments matter for buyers because venue quality affects wayfinding, meeting flow, and how much product can be seen in limited time.
Infrastructure has been part of the story from early on. In 2013, the company went through a multi-million-dollar capital plan focused on building improvements and infrastructure enhancements in High Point. For exhibitors and showroom tenants, that usually translates into a more functional trade environment, better presentation conditions, and a market setting that can support large attendance swings during major events.
The weakness is that venue strength does not always translate into a strong remote experience. Businesses that prefer online-first wholesale ordering may still need additional digital tools outside ANDMORE’s market ecosystem. Readers interested in broader digital catalog benefits will notice that ANDMORE remains heavily anchored in in-person commerce.
The andmore App
The andmore app is a simpler product than the marketplace business, but it does a clear set of jobs. On iPhone, the app lets users check benefit balances, access the item scanner, view covered items, find a store near them, and review past transactions. It is free, and version notes have also referenced SSO improvements, which suggests account access and sign-in flow are active development priorities.
That feature set points to a benefits-focused mobile utility rather than a shopping marketplace. The item scanner is the most practical tool here because it shortens the decision process in-store; users can scan an item and confirm whether it fits covered items before checkout. Past transactions also help people keep track of prior spending without logging into a desktop portal. For users managing andmore health-style benefits, that is useful everyday functionality.
The limitation is obvious. If you do not already have a compatible account, the app has little stand-alone value. This is not a consumer marketplace for buying gift or furniture inventory, and it is not a public event app for ANDMORE market attendance.
Access, Compatibility, and Data Handling
The app’s hardware and software requirements are stricter than many casual utility apps. It requires iOS 17.4 or later on iPhone, with additional support noted for newer Mac systems with Apple silicon and for Apple Vision devices that meet the stated OS requirement. That keeps the experience current, but it also cuts off users with older devices.
On privacy, the app notes usage data collection that is not linked to identity. That is a relatively restrained disclosure compared with apps that tie multiple data types directly to user profiles. The more immediate practical concern is compatibility, not privacy scope. Users trying to get fast benefit balances or transaction access from an older iPhone may run into an upgrade wall.
For mobile readers who compare utility apps across categories, the experience sits closer to specialized member tools than to broader consumer apps like music event companion apps. It handles a narrow job set and does not try to do more than that.
ANDMORE Timeline
| Year | Milestone |
|---|---|
| 2011 | Business formed with the acquisition of 13 buildings in High Point, N.C. and the World Market Center, Las Vegas |
| 2012 | Launched a 5-year strategic plan to build Gift and Home Decor offering at Las Vegas Market |
| 2013 | Completed a multi-million-dollar capital plan for building improvements and infrastructure enhancements in High Point |
| 2015 | Acquired Commerce & Design (C&D) Building in High Point and launched Housewares in Las Vegas |
| 2017 | Acquired by Blackstone |
| 2018 | Merged with AmericasMart and added more properties |
| 2020 | Acquired RepZio |
| 2021 | Opened the Expo at World Market Center, Las Vegas |
| 2022 | Acquired Shoppe Object |
| 2023 | Casual Market moved to Atlanta from Chicago |
Pros and Cons
Pros
- Strong wholesale footprint in High Point and Las Vegas gives buyers and sellers access to major physical markets with established traffic.
- Useful category focus across gift, furniture, apparel, and home décor fits real retail and design sourcing needs.
- Market format supports both permanent showrooms and temporary exhibitors, which helps brands at different growth stages.
- The andmore app is free and covers practical account tasks such as benefit balances, covered items, and past transactions.
- SSO improvements and the item scanner show attention to day-to-day usability rather than feature bloat.
Cons
- The brand name is easy to confuse with the phrase “more and more,” which creates mixed user expectations.
- Public pricing for market participation is not clearly disclosed, so new users cannot quickly evaluate cost from a distance.
- The andmore app is only useful for a specific account-holder audience, not for general wholesale sourcing or market planning.
- iOS 17.4 requirement limits access for users on older iPhones.
Pricing
The clearest price point here is the app: free. That makes it an easy recommendation for anyone who already has access to the connected benefits program and wants quick mobile access to balances, covered items, or past transactions. There is no meaningful financial downside to downloading it if your device meets the compatibility requirement.
Pricing for the wholesale marketplace side is not publicly disclosed in a simple retail-style format, which makes value harder to judge before engagement. For established brands, retailers, and designers who rely on tradeshows, showrooms, and concentrated sourcing trips, the value is tied to business outcomes rather than subscription cost. If your team depends on in-person market access, ANDMORE has clear value. If you want a low-friction digital wholesale platform, the cost-benefit picture is less favorable.
ANDMORE Alternatives
Alternatives depend on whether you mean the wholesale market company or the app. For wholesale sourcing, the best comparison is usually another B2B marketplace model. For the app, the comparison is any benefits-focused mobile account tool.
Faire
Faire leans harder into digital wholesale ordering and online discovery. A retailer that wants remote ordering, simpler digital browsing, and less dependence on physical market attendance may prefer it over ANDMORE.
Abound
Abound is another wholesale marketplace option with a stronger online-first feel. Businesses that want to browse brands and place orders without committing to market travel may find it easier to start with.
Dedicated benefits apps
For users focused on benefit balances and covered items, other health-benefit apps can feel broader or more mature if they include richer claims details, spending categories, or wider device support. The andmore app wins on simplicity, but only inside its own account ecosystem. Readers weighing app design quality against other mobile tools may also care about how UI and UX design affects basic tasks like scanning and account access.
Who Should Use ANDMORE
ANDMORE makes the most sense for businesses already operating in wholesale categories where market attendance still drives sales. Retailers, interior designers, sourcing teams, and brands in gift, furniture, apparel, and home décor are the clearest fit. The company’s network of design centers, showrooms, and marketplace experiences serves people who need face-to-face vendor meetings, broad product comparison, and concentrated buying windows.
The andmore app fits a narrower profile. It is best for members who want quick mobile access to benefit balances, covered items, an item scanner, and past transactions. That is a practical use case, but it is not broad.
- Use ANDMORE if you attend market, source from showrooms, or sell to the B2B community.
- Use the app if you already have the connected account and need store-level benefit access.
- Skip ANDMORE if you want a purely digital wholesale buying experience with immediate public pricing.
- Skip the app if you do not have a supported benefits account or your device does not meet the iOS requirement.
Final Verdict
ANDMORE is a real business platform with long-standing market presence, not just a vague phrase or a lightweight app. Its strongest value comes from physical markets, design centers, and category-specific access for wholesale buyers and wholesale sellers. The andmore app is a useful side product for benefit balances and covered-item lookup, but it serves a much narrower audience.
For wholesale sourcing and industry market access, ANDMORE is worth considering. For general consumers, it probably is not. The deciding factor is simple: if your work depends on market relationships, showrooms, and in-person buying, the brand is relevant. If you came looking for a general shopping app or a broad business directory, this is not the right fit.
FAQs
What does ANDMORE refer to?
It usually refers to the wholesale market company and, in app stores, a benefits-focused mobile app. Some users also mean the phrase “more and more,” which has a standard dictionary meaning unrelated to the brand.
What industries does ANDMORE serve?
ANDMORE serves home décor, gift, furniture, and apparel. Its market model is built for the B2B community in those categories.
Where are ANDMORE’s main markets?
Key locations include High Point, N.C. and the World Market Center in Las Vegas. The Commerce & Design (C&D) Building in High Point is also part of its property history.
How much does the andmore app cost?
The app is free. It is available for iPhone users with iOS 17.4 or later.
What can you do in the andmore app?
You can check benefit balances, use the item scanner, view covered items, find a store, and review past transactions. Recent updates have also included SSO improvements.
Who owns ANDMORE?
ANDMORE was acquired by Blackstone in 2017. That came after the company’s earlier buildout in High Point and Las Vegas.
What does “more and more” mean?
It means to a progressively increasing extent. That phrase is separate from the ANDMORE business brand and app.
